For teams that buy leads — and would rather own them
Stop Renting Leads
The same budget buys more when the engine is yours. We build and run it inside your own ad account — exclusive leads, your data, costed to the issued policy.
Get in touch2017
Buying media in insurance since
$6M+
Ad spend managed, own money at risk
5
Verticals, English and Spanish
$150M+
In client debt enrolled
- GooglePartner
- MetaBusiness Partner
Both held directly, not resold through a network.
Built on Meta, TikTok, Google, GoHighLevel, TrustedForm, Ringba, Twilio.
The problem
You're not buying leads.
You're renting them, badly.
- 01
The same lead, sold three times
You and two competitors dial the same name within the hour. Contact rates collapse and the vendor bills all three of you.
- 02
A ceiling you don't control
Volume is capped by the vendor's supply, not your budget. Quality drops the moment you ask for more.
- 03
No idea what actually worked
You know what you spent and roughly what closed. Not which ad produced the policies that issued.
- 04
Someone else's consent trail
The paper proving your lead consented lives on a vendor's server. If a complaint lands, you hold the phone.
The math
Same budget.
Redirected.
Cost per lead
$38$24−37%
Creative volume and funnel testing, not a vendor's price list.
Leads per month
368583+58%
Your budget sets the ceiling. Not their inventory.
Contact rate
61%84%+23pt
Instant call-connect instead of a callback tomorrow.
Cost per issued policy
$503$412−18%
The only number that pays you.
Illustrative. Your real baseline gets measured before anyone promises you anything.
Chaos to system
Noise in.
Policies out.
- 01
Scattered
Leads arrive from everywhere and nowhere. Shared, untagged, uncounted.
- 02
Captured
Every click stamped with its source, campaign and ad. Consent on your paper.
- 03
Converged
One funnel, one pipeline, one number: cost per issued policy.
The system
A clear process.
Built for results.
- 01
Ad
Meta / TikTok
Creative tested weekly against the hook that's winning.
- 02
Funnel
Your domain
Quote form with consent capture and a TrustedForm certificate.
- 03
Tracking
CAPI + server-side
Every lead stamped with source, campaign, and ad.
- 04
CRM
Pipeline
Routed by state and licence to an available agent.
- 05
Contact
Under 2 minutes
Instant SMS and call-connect, round-robin, missed-call text-back.
- 06
Policy
Issued
Pushed back into the ad platform so it optimises toward revenue.
The loop closes at step six. Most agencies stop at step one and call the rest your problem.
Coverage
Built for the
whole footprint
A Texas lead never lands with an agent who can't write it.
States covered
50
Routed by licence, carrier appointment and agent availability.
Ad spend managed
$6M+
Across every account run since 2017, own money at risk.
Verticals
5
Final expense, Medicare, ACA, auto and debt.
Languages
2
English and Spanish creative — built, not translated.
Platform
Intelligence
that delivers
Cost per issued policy
Not cost per lead. The number that actually pays you.
Agent accountability
Speed-to-contact per rep. See where leads go cold.
Your data, exportable
Every lead tagged to its source ad. Yours to keep.
Cost per issued policy
$412
-18%
Cost per lead
$24
-37%
Contact rate
84%
+11pt
Policies issued
121
+32
Cost per lead
Last 12 weeksAcquisition funnel
This month- Leads1,240
- Contacted1,041
- Appointments412
- Applications186
- Issued121
Speed to contact
Median, by agent- M. Reyes2m
- D. Hall4m
- S. Ortiz7m
- J. Fields26m
- T. Nguyen41m
Two agents above the 10-minute threshold.
Live leads
Now- 09:41Meta · FE-Hook-07Appointment
- 09:38TikTok · FE-UGC-02Contacted
- 09:36Meta · FE-Hook-07Application
- 09:31Meta · FE-Static-11Contacted
Industries
Specialized in
insurance. Not
limited to it.
Creative that converts a 68-year-old final expense buyer has nothing in common with what converts a 29-year-old rate-shopper — which is exactly why specialization pays. These five lines are where our pattern library runs deepest. The engine underneath isn't vertical-specific: if you're buying high-intent, regulated leads, it transfers.
Track record
Who already
buys this traffic
15 clients under MSA or contract, across four verticals, in English and Spanish — delivering to their own DIDs and lead systems. These are the companies that signed and paid, not logos licensed for a wall.
2019–2022
Medicare
Leads and calls, inbound and outbound.
$500Kin conversions delivered
- eHealth
- TRANZACT
2022–2023
Auto insurance
Clicks and leads into the major exchanges.
$300Kin leads sold
2024
Debt
Calls only, English and Spanish.
$800Kin calls sold
$150M+in debt enrolled
2024–2025
Final expense
Calls, Spanish-first and English.
$300Kin calls sold
$700Kin premium enrolled
Worked models
What the arithmetic
actually looks like
Above is what we sold and to whom. This is the same machine pointed at your side of the table: three scenarios at realistic spend levels. They are models, not a specific client's results — costs move with geography, licence mix and speed to lead. Bring your numbers to the call and we'll rebuild this on your inputs in front of you.
Final Expense
Year-round$32$21modelled CPL
Monthly media $18,000 Leads at vendor price 562 Leads at modelled CPL 857 Contact rate w/ speed-to-lead 61% → 84% Issued policies 41 → 72 Assumes 8.4% application rate and 62% issue rate on contacted leads.
Medicare
AEP concentrated$46$29modelled CPL
AEP media (54 days) $40,000 Leads at vendor price 869 Leads at modelled CPL 1,379 Scheduled appointments 312 → 520 Enrolled applications 94 → 157 AEP window only. Renewal LTV excluded — it would widen the gap.
Auto Insurance
Year-round$27$18modelled CPL
Monthly media $14,000 Leads at vendor price 518 Leads at modelled CPL 777 Contacted under 60 seconds 44% → 79% Bound policies 37 → 68 Speed-to-lead is the dominant variable in this vertical.
Inputs reflect typical market rates, not guarantees. Nothing here is a promise of performance — your baseline gets measured before we model anything.
Pricing
Published,
because nobody
else will
Three scopes, not three sizes. Each one owns more of the path from ad to issued policy — and gives you a better number to run on.
No setup fee. No contract. You pay the platforms directly.
Traffic
$3,000/mo
For agencies spending $12K – $25K a month on ads
Your ads run by someone who buys this traffic every day
What you get
- Media buying in your own ad account
- Creative production — 8 / month
- Market and competitor research — At onboarding
- Weekly analysis call
- Platform access — your dashboard
- Conversion tracking — To the lead
What you don't get
- Call tracking and routing
- Enrollment and premium reporting
- Live performance dashboard
- Creative-level CPA reporting
- + 8 more
Pipeline
$5,000/mo
For agencies spending $25K – $50K a month on ads
A live dashboard showing which creative produced each call
What you get
- Media buying in your own ad account
- Creative production — 16 / month
- Market and competitor research — Quarterly
- Weekly analysis call
- Platform access — your dashboard
- Conversion tracking — To the qualified call
- + 7 more
What you don't get
- Enrollment and premium reporting
- Cost per issued policy, by creative
- Lifetime value and renewal tracking
- Email and SMS follow-up sequences
- + 1 more
Operator
$8,000/mo
For agencies spending $50K a month or more on ads
A CRM that follows every lead through to the issued policy
What you get
- Media buying in your own ad account
- Creative production — 24 / month
- Market and competitor research — Ongoing
- Weekly analysis call
- Platform access — your dashboard
- Conversion tracking — To the issued policy
- + 12 more
Risk reversal
Live in 21 days or the build is free
Tracking, call routing, funnel, CRM, speed-to-lead and follow-up — configured, tested and running inside three weeks of kickoff.
What we won't do is promise a cost per lead before we've run a dollar through your account. Any agency quoting you a CPL on a first call is guessing, and you'd pay for the guess.
Questions
The ones you
were going to ask
01I already have a CRM. I just want someone to run the ads.
Then we're probably not a fit, and that's an honest answer rather than a sales tactic. Traffic poured into a funnel we didn't build and can't measure performs worse, and we end up owning the blame. If your tracking and follow-up are genuinely solid, we'll audit them and reduce the build scope accordingly.
02Who pays for the ad spend?
You do, directly to Meta and TikTok, on your own card inside your own ad account. We request partner access — we never take ownership and your budget never passes through us. If we part ways, the accounts, pixel history, creative and data all stay with you.
03How is this different from buying leads?
Exclusivity and ownership. A purchased lead is sold to you and two competitors, capped at the vendor's supply, with no attribution and a consent trail on someone else's server. Leads from your own engine are yours alone, scale with your budget, and every one is traceable to the ad that produced it.
04Is there a minimum ad spend?
No minimum to talk to us. The published plans are built for $12,000+ a month in media, because that's where our fee is a small enough share of the budget to be worth paying and where there's enough data to optimise against. Spending less, the call is usually about the route to that number — what to cut, what to test, and how fast it pays for itself. If you're already buying leads at that level, this is a redirection of money you spend today, not new money.
05Are you licensed to sell insurance?
No, and we don't. YESSMEDIA is a marketing services provider. We build and run the acquisition system; you and your licensed producers handle anything touching a policy. We build consent capture into your funnels, but compliance decisions on your sales process stay with you and your counsel.
06What happens if it doesn't work?
You cancel. No contract, no setup fee, no notice period beyond the month you've paid for. We bill monthly in advance, so the most you can be out is one month. We'd rather be kept because the numbers are good than because you signed something.
Next step
See what your budget should be producing
Five questions gets you the model. Twenty minutes gets it run against your real account — including the part where we tell you it isn't worth moving, if that's the answer.
Five quick questions, about 90 seconds, then pick a time that suits you.
- Any vertical, any budget
- Staff who answer the phone
- A real cost-per-sale target