Open Enrollment
ACA / Under 65
lead generation.
High-volume, subsidy-driven acquisition with the tightest compliance scrutiny in the category. Clean consent is not optional here — it is the whole business.
ACA and under-65 lead generation runs on subsidy-driven demand and the tightest compliance scrutiny in insurance. Volume is available cheaply, which is exactly why quality control matters more here than anywhere else. We build consent capture and TrustedForm certification into your own funnels, so the documentation sits on your server and the leads are exclusive to your agency.
- Nov 1 – Jan 15Peak window
- Pre-formQualification
- Per leadConsent proof
Who this is for
Where this earns its keep
Agencies with licensed producers running under-65 health, who need volume through Open Enrollment without inheriting a vendor's consent problems.
- $12,000+ per month in lead or ad spend is where plans start
- Licensed agents who answer the phone during business hours
- A defined target cost per acquisition
What actually works
ACA / Under 65 is not a generic lead gen problem.
- 01
Subsidy-led, accurately stated
Eligibility and savings messaging has to be specific and defensible. Overstated savings claims are the fastest route to an account ban and a complaint.
- 02
Qualification inside the form
Household size, income band, and state are captured before the lead ever reaches an agent, so your floor isn't burning hours on ineligible contacts.
- 03
Volume with a paper trail
At ACA volumes, consent documentation is the difference between a scalable program and a liability. Every lead carries its certificate.
Build specification
| Primary platforms | Meta, TikTok |
|---|---|
| Conversion event | Qualified form submit, then call-connect |
| Optimization target | Effectuated enrollment |
| Routing | State and producer licensure |
Compliance built in
- One-to-one consent language with named entity, reviewed by your counsel
- TrustedForm or Jornaya certificate on every lead
- Accurate, substantiated subsidy and eligibility claims
- Full audit trail retained per lead record
We build the capture and documentation. Compliance decisions on your sales process stay with you and your counsel.
Also covered
Next step
See what your budget should be producing
Five questions gets you the model. Twenty minutes gets it run against your real account — including the part where we tell you it isn't worth moving, if that's the answer.
Five quick questions, about 90 seconds, then pick a time that suits you.
- Any vertical, any budget
- Staff who answer the phone
- A real cost-per-sale target