Year-round
Final Expense
lead generation.
The vertical we run every day. Direct-response acquisition for small whole-life policies, targeted at the 50-plus buyer on Meta and TikTok, in English and Spanish.
Final expense lead generation means putting your own direct-response ads in front of people aged 50 to 80 who are shopping small whole-life policies, then routing the call to a licensed agent within seconds. Run in your own ad account, the leads are exclusive to you, the consent trail is yours, and cost is measured to the issued policy — not the click.
- < 2 minTypical lead-to-contact window
- WeeklyCreative refresh cadence
- EN / ESLanguages
Who this is for
Where this earns its keep
Independent FE agencies and IMO downlines with 5–30 licensed agents who are currently buying shared or aged leads and have hit the ceiling on volume or quality.
- $12,000+ per month in lead or ad spend is where plans start
- Licensed agents who answer the phone during business hours
- A defined target cost per acquisition
What actually works
Final Expense is not a generic lead gen problem.
- 01
Benefit-led, not fear-led
Platform policy is unforgiving on scare-based funeral messaging. Creative leads on protecting the family from the bill, not on dying.
- 02
Age-appropriate production
Large type, slow pacing, real faces, captions burned in. The creative that converts a 34-year-old on TikTok actively repels this buyer.
- 03
Spanish as a first-class build
Not a translated English ad. Separate hooks, separate casting, separate funnel — the Spanish FE buyer is a different market, not a localization task.
Build specification
| Primary platforms | Meta feed and Reels, TikTok |
|---|---|
| Conversion event | Form submit, then call-connect inside 2 minutes |
| Optimization target | Issued policy, via offline conversion upload |
| Routing | By state licensure and agent availability |
Compliance built in
- TrustedForm or Jornaya certificate captured on every submission
- Express written consent language reviewed against current TCPA guidance
- DNC scrubbing before any outbound dial
- Call recording with disclosure, stored against the lead record
We build the capture and documentation. Compliance decisions on your sales process stay with you and your counsel.
Also covered
Next step
See what your budget should be producing
Five questions gets you the model. Twenty minutes gets it run against your real account — including the part where we tell you it isn't worth moving, if that's the answer.
Five quick questions, about 90 seconds, then pick a time that suits you.
- Any vertical, any budget
- Staff who answer the phone
- A real cost-per-sale target